Link quality is just as important as link quantity when it comes to backlinks. Sites that have high-quality backlinks from authoritative sources are more likely to rank higher than those with a large number of low-quality backlinks. Gamification One of the advantages of digital marketing is its ability to reach a large and diverse audience quickly and efficiently. With the rise of social media and other online platforms, businesses can connect with potential customers from all around the world and build brand awareness without geographical limitations.